Every missed call is a job for someone else.
Most people who hit voicemail just ring the next business on the list. Drag these to match your week and see what that adds up to.
What a missed call actually costs you.
A missed call doesn't show up on any invoice, so it's easy to treat it as free. It isn't. Some of those callers were ready to buy, and when they hit voicemail most of them ring the next business on the list.
You can work out roughly what that's costing you with four numbers.
Multiply them together.
Missed calls a week, times the share that are new work, times your win rate, times your average job. That's roughly the work walking out the door each week. Multiply by 52 for the year.
For example: 10 missed calls a week, 40% new work, half of those won, at $800 a job. That's 2 jobs and $1,600 a week, or about $83,000 a year. The calculator above does the same sum for your numbers.
42% of missed calls were someone trying to buy.
At Ryans Turf, a turf farm on the NSW south coast, Auxily answered 84 calls the team couldn't get to between late July and mid October 2026. 35 of them were real orders and enquiries, including a sports field and a school job.
Every one of those calls came in on a weekday during business hours. Missed calls aren't mostly an after-hours problem. They're the calls that come in while you're busy doing the work.
Four ways to stop losing them.
Missed calls, in plain numbers.
Look at your phone's recent calls for a normal week and count the ones you didn't answer. If you have a landline or a business phone system, your provider's online account usually shows missed calls too.
Some do, but many don't, especially when they're ringing around for a quote. They often just try the next business. That's why the calls you miss are worth more than the voicemails you get.
Not in our experience. At Ryans Turf every call Auxily answered came in on a weekday between 7am and 5pm. Most missed calls happen while you're busy on a job.
As fast as you can manage. The longer it takes, the more likely the caller has already booked someone else. Answering the call in the first place beats any callback.
From $397 a month with 100 minutes included, then $0.95 a minute, plus a one-off $497 setup. If it's not working for your business in the first 30 days and we can't fix it, we refund your setup fee.
Stop missing the workyou can't answer for.
Find the right plan in 60 seconds. We'll have Auxily answering your phone within a week.